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Every once in a while, it’s fun to see that it isn’t just this country that has people who are dumber than dirt. And of course, the law of unintended consequences is also pretty humorous when viewed from a safe distance.
Apparently, a German data recovery firm recently developed an ad campaign wherein they sent 40 packages out to major German companies. Said packages contained hard drives with alarm clocks glued on them, accompanied by a note reading “Your time is running out”. Well, you can imagine how spectacularly that backfired! It was pretty much mass panic, what with bomb scares in several major German cities. The hapless data recovery company issued a statement saying that the idea had been “to symbolize the fact that time is running out on data safety”.
Maybe so — but unless you’ve been living under a rock for the last 20 years, you should know that sending things that closely resemble bombs through the mail is pretty generally associated with terrorism. Is that really your target demographic? Sounds like that particular marketing department needs a supervising adult, PDQ!
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