The 2,100-square-foot store will be located in the Sears wing.
Oakley, a Lake Forest, California-based eyewear and clothing company will open its first Rochester-area store at Eastview Mall this fall.
Oakley develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames and other accessories.
The 2,100-square-foot store will be located in the Sears wing, next to the Apple store.
Last month Eastview announced BoxLunch, Soft Surroundings and Tesla destination charging stations will also be coming soon.
More store announcements are expected in the coming months, mall officials said.