The Finger Lakes Regional Tourism Council develops and participates in programs that work to promote the region and state as a single entity, and its collaborations bring together 14 counties and tourism representatives in the Finger Lakes.

"We are finding that collaboration is increasingly important when promoting regional or statewide tourism," said Nicole Mahoney, FLRTC regional director. "Visitors to our state do not recognize county lines. The goal is to appeal to their interests in the broadest way possible, and that often includes reaching beyond the borders of a single destination."

The most recent collaborative effort was the “On the Water” guide encompassing 11 glacial lakes and one Great Lake, along with listing other bodies of water like the Seneca-Cayuga and Erie Canal. The guide was produced to help visitors make the most of the region's waterfront assets.

Another collaboration is the Cross Border Showcase program that encourages Canadian visitors to cross the border and explore the state. Five counties within the Finger Lakes participate in the program to bring recognition to Letchworth State Park and Chimney Bluffs State Park.

The Haunted History Trail of New York State encompasses 65 haunted locations throughout 31 counties, and works to promote ghost hunts and paranormal sites year-round. Finger Lakes counties that participate in the Haunted History Trail include Cayuga, Livingston, Ontario, Tioga, Wayne and Yates counties, as well as Rochester and Syracuse.

Other collaborations include the region’s wine and beer trails and the Cheese Festival hosted by the Finger Lakes Cheese Alliance. Many of the visitor guides distributed by the counties in the region include maps that stretch beyond county borders to show off the region and state as a whole, or highlight the tourism assets within a short driving distance of that area.