Eastview Mall representatives announced today that LEGO will open a new 2,000-square-foot store in the main court of the mall in Spring 2012. The store, known for innovative displays and consumer-friendly play areas, is the first of its kind in upstate New York.
LEGO stores feature three key design components. The Pick-A-Brick Wall offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The Living Room is an interactive play area prominently positioned in the center of the store. And a Brand Ribbon runs the circumference of the store, and features LEGO model displays, company history and fun facts to entertain guests.
Shoppers at LEGO will find a full selection products for children ages 2 and up, including DUPLO sets, new brand lines such as NINJAGO and Alien Conquest and popular licensed items such as LEGO Star Wars and LEGO Harry Potter.
There are 58 LEGO Stores across the country, including flagship locations at the Mall of America in Bloomington, Minn., and in the Downtown Disney areas in Orlando, Florida and Anaheim, California.
Eastview Mall representatives announced today that LEGO will open a new 2,000-square-foot store in the main court of the mall in Spring 2012. The store, known for innovative displays and consumer-friendly play areas, is the first of its kind in upstate New York.
LEGO stores feature three key design components. The Pick-A-Brick Wall offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The Living Room is an interactive play area prominently positioned in the center of the store. And a Brand Ribbon runs the circumference of the store, and features LEGO model displays, company history and fun facts to entertain guests.
Shoppers at LEGO will find a full selection products for children ages 2 and up, including DUPLO sets, new brand lines such as NINJAGO and Alien Conquest and popular licensed items such as LEGO Star Wars and LEGO Harry Potter.
There are 58 LEGO Stores across the country, including flagship locations at the Mall of America in Bloomington, Minn., and in the Downtown Disney areas in Orlando, Florida and Anaheim, California.